Landing a track on one of Spotify’s key first-party playlists has never been straightforward.
Over 20,000 songs are uploaded to the platform each day – and space on the likes of RapCaviar, Viva Latino and Hot Country is notoriously limited.
Until now, the old paradigm of the radio industry has certainly played a role: ie. if music biz insiders can build relationships with the right Spotify insiders, they’ll probably have a better shot of influencing which songs are placed where.
Such ‘it’s who you know’ access to decision-makers feeds a structure which the largest labels in the world understand and, in many cases, enjoy.
But it may all be about to change.